Go Ahead and Take That Free Online Survey

Online surveys are a great way to get feedback on various marketing aspects. Whether you need to find out before launching a new product or service that it is actually the right time to do so or whether the features are indeed what people are looking for; or need to find out how a newly launched product has been received; the number of marketing angles that can be researched by online surveys is mind boggling.

Add to that the fact there are a number of web companies offering free online surveys, you are indeed likely to feel that you have got it made. There are companies out there which will offer you very sophisticated tools to design, track and evaluate online surveys. The advantage with them is multiple. The biggest being the saving in terms of monetary outlay and manpower needed to conduct, collate and then evaluate surveys.

The effectiveness of any survey depends on the design as much as the response rate. These companies have the professional expertise to design online surveys that can be published on your website as well as through emails. Just check out, even if you opt for a free online survey, to test its effectiveness and see for yourself whether the links that get embedded in your mails are clickable and whether they actually lead the reader to a landing page or the page on your site which has the survey questionnaire.

While the tools provided by the online survey companies to manage and measure response need to be used, keep in mind that you need to check for yourself whether the design is calculated to yield the kind of information you are searching for. The relevance and value of any survey, even a free online survey, are in direct proportion to the quantum and quality of data generated. This would also depend partly on the kind of brief you give to the company before designing the online survey. The results will accordingly be either affirmative (confirming some pre-defined notions) or else will yield some new data or might even startle you with the kind of feedback that gets generated.