A survey is an activity where certain people are treated as target audience and their opinions about a certain topic is recorded. Earlier surveys were done manually with a person visiting everybody and taking their opinion. But now with growth of technology and Internet all over the sphere it has been replaced with online surveys. Online surveys are a forum where people give their opinions online that is over internet.
The first question that knocks our head here is are these surveys important? The answer to this is yes, before starting any venture it's important to know whether the target audience is interested in it or not and that is done through surveys, traditionally through manual and nowadays through online surveys. In most cases it not feasible to do a manual survey that is the reason why companies switched to online surveys, so that's how it works and got into existence. The combined opinion of the target audience is then stored on a server from where the business decisions are made as to whether further proceed or not.
The second aspect that arises is that why will somebody give his/her precious time in doing an online survey, the remedy to which was offering money or goodies in return to doing an online survey. Then the concept of paid online surveys came into the picture, in which the person was paid certain amount per survey for giving his genuine opinion about the product or the idea. The surveys came to them for free that is they received free online surveys for which they were paid. After this the popularity of free online survey was on peak. It became an important tool in the market for knowing the view and opinion of people by mass.
It is very important to pay special attention to the questions of a free online survey. The questions should capture business needs and requirements. Free Online surveys if done judiciously and if the involved parties are genuine are of great benefit. They benefit the organization as well as the survey taker. For the organization it was a convenient mode of research, marketing, and customer service and for people taking surveys they were rewarded for doing those surveys. So it benefits both the parties equally.
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