We all know that it may be any business or any venture it is driven by the customer. It If they are not satisfied and they don't come back it's the business's loss. To know a customer's expectation, desire, needs we carry out a process called Customer survey. A customer survey is a comprehensive way of knowing the customer and his expectation out of the product or the business.
Customer surveys are often conducted in the form of customer satisfaction surveys which aims at measuring the satisfaction level of the customer. It takes allot of effort for maintaining a new customer every time, thus it is very important that the customer comes back. A customer will only come back if he is satisfied and his expectations are fulfilled by the product. It costs much more to attract new customer than retaining an old customer. An unhappy and dissatisfied customer always ensues with loss in business therefore customer satisfaction surveys are of great significance.
Customer satisfaction surveys helps in capturing a customer's satisfaction level. It mainly helps in retaining of a customer which is of utmost significance. Apart from these things a customer satisfaction surveys also unveils the area for amelioration which eventually helps in business progress. There are other ways to achieve the aforementioned objectives but doing a customer satisfaction survey has proven to be the most cost effective way and thus the popularity of customer survey in increasing day by day.
A customer satisfaction survey is often conducted face to face and in some cases it may be done online as well by mailing the customer survey form to the customer. It's very important that you choose the correct time to start such survey. Along with it, it is also important what question do you ask in a customer survey. The questions should not be childish and stupid in nature they should make sense and aims at finding answers to questions which deals with customer satisfaction and customer retention.
After this the question that arises is how often customer satisfaction survey should be conducted? There is no rigid rule or timeline for it. Keep going for these surveys often, but here the frequency of often should be in such a manner that it does not irritate the customer else they will end up giving opinion which is not genuine.
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